Our Story

At the age of just 21, Emily Victoria discovered a passion for potions and all things scented. Established in 2015 Emily, started to carefully curate strong true-to-life scents. Little did she ever imagine, after starting by cooking up her recipes in Mums’ kitchen, she would now have her very own Cheshire workshop, with a superior scent squad hand-crafting spellbinding secret scents and fantastic formulations.